School Specialty Art Direction
School Smart
To showcase School Smart’s line of everyday art essentials, I planned and directed a clean, colorful photoshoot designed to highlight quality and build brand trust across eCommerce.
From wireframes and gap analysis to shot lists and styling, I mapped out a visual approach that balanced clarity, consistency, and creative energy.
I sourced props, selected talent, and art directed every scene—capturing crisp, approachable imagery that made the products feel both useful and inspiring.
