School Specialty Art Direction
Sax
To elevate the Sax brand and its artist-quality materials, I led an artful, detail-driven photoshoot crafted to inspire and convert on eCommerce.
From strategic wireframes and gap analysis to shot planning and styling, I built a visual approach that showcased craftsmanship, quality, and creative potential.
I curated props, selected talent, and directed each scene to capture bold, refined imagery that felt authentic to artists and educators alike.
